Who is Henua?

Henua Organics is a Finnish premium natural skincare brand founded in 2017 by sisters Jenni Tuominen and Anu Kohtamäki. Born from a desire to create gentle yet effective skincare, Henua blends Nordic purity, Finnish craftsmanship, and high-performance organic ingredients — proving that you can make deeply sustainable choices without giving up on luxury.

Jenni’s personal skin sensitivity journey — after 20+ years in the cosmetics industry — inspired her to study organic skincare and rediscover the healing power of natural ingredients. Together, the sisters created a skincare line rooted in Finnish heritage, simplicity, and the quiet luxury of nature.

All Henua products are crafted in Etelä-Pohjanmaa, Finland, using certified organic botanicals and waterless, high-active formulations made with intention and care.

Read our full story here
Explore our philosophy here

What makes Henua unique in the global skincare market?

Henua stands apart because every product is made from non-generic, completely original formulations. Founder Jenni develops each formula by hand, ensuring that no other brand in the world offers anything similar.

We use no fillers, no unnecessary ingredients, and no water. Every product begins with powerful Nordic actives — birch sap, Arctic berries, and wild botanical extracts — naturally rich in vitamins, minerals, and antioxidants. This makes our skincare exceptionally concentrated, potent, and results-driven.

Henua is family-owned, female-founded, and manufactured in Finland, staying true to Nordic values of purity, integrity, and craftsmanship. Every product is also blessed and infused with high vibrational intention, adding a holistic dimension to modern natural skincare.

The result is high-performance, waterless Nordic skincare that is scientifically potent, spiritually grounded, and globally unmatched.

What does “Henua” mean?

“Henua” is an old dialect word from the Finnish region where founders Jenni and Anu grew up. It describes a deeply comforting feeling — being in perfect harmony with yourself and the world around you.

It is the warmth of a loving cuddle, the tenderness of being held close, or a quiet moment that feels “just right.” In their home dialect, people might say “that is so henuusta” to describe something gentle, affectionate, or heartwarming.

This emotion is at the heart of our brand.

What is a “Henua Moment”?

Each Henua product features a small sentence on its packaging — a “Henua Moment.” These are gentle reminders that beauty is found in simple, everyday experiences:

• tasting the first strawberry of summer
• sitting by a crackling bonfire
• feeling a soft hug
• watching the sunrise on a quiet morning
• taking a deep breath in the forest

Just as these little moments bring peace and connection, Henua skincare is designed to create the same feeling — a quiet, luxurious pause in the middle of everyday life.

What is high-vibrational skincare — and why does it matter?

High-vibrational skincare is beauty created with pure natural ingredients and positive energetic intention. It is based on the belief that everything carries energy — including the products we apply to our skin.

At Henua, each product is crafted in Finland with mindful, intentional practices. Every batch is blessed with positive, loving energy, so your skincare nurtures not only your skin but also your emotional well-being.

Why choose high-vibrational skincare?

It can help you:
• feel more balanced and grounded
• bring calm and intention to self-care rituals
• reconnect with uplifting Nordic energy
• support emotional + physical skin health

It transforms skincare into a moment of presence and self-connection.

Read our full article about high-vibrational skincare here.

Where has Henua been featured in the press?

Our brand has been recognised by media around the world. Here are a few highlights:

PARADE MAGAZINE ALICIA SILVERSTONE

VOGUE SCANDINAVIA

VOGUE SCANDINAVIA

VOGUE SCANDINAVIA

VOGUE SCANDINAVIA

WWD JAPAN

BITEKI JAPAN

VOGUE JAPAN

VOGUE ITALIA

AD ITALIA

10 of the Best Finnish Natural & Organic Skincare Brands

ILTALEHTI

What makes Finnish forest ingredients so powerful in skincare?

Finnish forest ingredients are among the most nutrient-dense, antioxidant-rich natural actives in the world — and their extraordinary potency comes directly from Finland’s unique environment.

Extreme climate creates extreme potency

Finland’s nature is shaped by dramatic seasonal contrasts:

• 24/7 sunlight during summer’s nightless nights, which supercharges plants with vitamins and antioxidants
• long, harsh Arctic winters, forcing botanicals to produce protective compounds to survive
• short but intensely bright growing seasons, increasing nutrient concentration
  

This powerful climate naturally accelerates the formation of vitamins, flavonoids, amino acids, minerals, and protective phytonutrients, resulting in ingredients far more active than those grown in milder climates.

Purest nature = purest ingredients

Finland is globally known for:

• the cleanest air in the world
• pristine forests covering over 70% of the country
• crystal-clear lakes and untouched wilderness
• minimal pollution and strict environmental regulations
  

Because the environment is so pure, Nordic plants grow free from heavy metals, contaminants, and agricultural stress, allowing their natural chemistry to stay exceptionally clean and potent.

Why Finnish forest actives work so well in skincare

These extreme conditions create ingredients that deliver:

• intensive hydration (birch sap, sea buckthorn)
• collagen support and firmness (pine bark, lingonberry)
• antioxidant protection against pollution & UV
• brightening and radiance-enhancing effects
• barrier-strengthening nutrients for sensitive skin
  

Despite their power, Finnish botanicals remain gentle, making them ideal even for sensitive, reactive, or compromised skin.

Core to Henua’s formulation philosophy

These potent Nordic botanicals form the heart of Henua’s waterless, high-active formulations.

They allow us to create skincare that is:

concentrated, effective, deeply nourishing, and completely true to Finnish nature.

What are the benefits of birch sap for the skin?

Birch sap is a super-concentrated, nutrient-rich liquid naturally filled with minerals, amino acids, vitamins, and antioxidants. It helps to:

• deeply hydrate and nourish the skin
• restore elasticity and suppleness
• visibly improve radiance and glow
• deliver potent anti-aging benefits

Scientific studies suggest that birch sap can stimulate skin cell activity and boost regeneration by up to 25%, making it one of the most rejuvenating Nordic ingredients.

What does pine bark extract do for the skin?

Pine bark extract is a Nordic antioxidant powerhouse known for its clinically recognized anti-aging properties. It helps to:

• boost natural collagen production
• reduce wrinkles, fine lines, and sun damage
• increase hyaluronic acid levels
• improve moisture retention and plumpness

This powerful extract strengthens the skin from within, supporting a more youthful, resilient, and even-toned appearance.

Why is sea buckthorn so effective for the skin?

Sea buckthorn oil is a true vitamin and antioxidant bomb, rich in vitamins C, A, E, omegas, and flavonoids. It helps to:

• treat and prevent acne
• calm inflammation, redness, and irritation
• repair burns, cuts, rashes, and sun damage
• support skin regeneration and radiance

Its strong anti-inflammatory properties make it ideal even for sensitive or reactive skin.

What is oat oil good for in skincare?

Oat oil is rich in ceramides and omega fatty acids, helping to:

• nourish dry, damaged, or sensitive skin
• calm inflammation, itching, and irritation
• strengthen the skin’s natural barrier
• restore moisture balance

It is ideal for skin prone to eczema, dryness, or sensitivity.

What does lingonberry seed oil do for the skin?

Lingonberry seed oil is one of the most antioxidant-rich berry oils in the world. It helps to:

• reduce wrinkles and improve elasticity
• increase hydration and firmness
• soothe redness and sensitivity
• support tissue regeneration
• protect from environmental stress

It also has strong brightening properties, helping to reduce pigmentation and age spots for a more even complexion.

What is the Re-Connecting Nature® microbial extract?

Re-Connecting Nature® is a scientifically studied microbial extract from Finnish forest soil that restores the skin’s natural microbial diversity — something modern living often disrupts.

It has been shown to:
• promote skin integrity and strengthen the barrier
• accelerate regeneration and repair
• reduce redness, irritation, and sensitivity
• increase collagen levels
• support skin immunity, especially in atopic-prone skin

It brings the immunity-boosting microbiome diversity of the forest back to your skin, no matter where you live.

Can I use Henua products if I have sensitive skin?

Yes — Henua is designed specifically to support sensitive skin. Our formulations contain no fillers, no water, no artificial fragrance, and no unnecessary irritants.

Henua products are rich in calming Nordic actives such as:

• oat oil – reduces redness & irritation
• sea buckthorn – anti-inflammatory, supports healing
• birch sap – gentle hydration + barrier support

Because every formula is crafted by our founder Jenni, each product is intentionally balanced to be effective yet gentle, making it suitable even for reactive and easily irritated skin.

Are Henua products suitable during pre-menopause and menopause?

Yes. Henua products are highly suitable for pre-menopause and menopause, when hormonal changes often make the skin drier, thinner, more sensitive, and less elastic.

Our formulations support these needs with:

-deep hydration
-barrier-strengthening botanical oils
-antioxidant-rich Nordic ingredients
-collagen-supporting actives


Please read our full blog post here.

Are Henua products safe during pregnancy and breastfeeding?

Yes — most Henua products are safe to use throughout the entire pregnancy and breastfeeding period. Below is a clear overview:

Safe throughout pregnancy & breastfeeding

These products contain no essential oils and use only gentle, pregnancy-safe botanical actives:

• Miracle Vitamin Oil
• Illuminating Eye Serum
• Nourishing Oil Cleanser
  

Safe after the first trimester (due to benzyl alcohol)

These products contain a small amount of benzyl alcohol, a naturally derived preservative.

Avoiding benzyl alcohol in the first trimester is a common precaution.

• Microbiome Mask
• Beautifying Toner
  

Safe after the first trimester (due to essential oils)

Essential oils are often avoided during the first trimester as a general precaution.

Topical use from the second trimester onward is considered safe.

• Recharging Moisturizer
  

If you have a high-risk pregnancy or specific concerns, we always recommend discussing your skincare routine with your healthcare provider.

Are Henua products suitable for Perioral Dermatitis (POD)?

Yes — many Henua products are suitable for sensitive, irritated, or POD-prone skin, because our formulations are gentle, free from harsh surfactants, and rich in calming Nordic botanicals.

What is POD?

Perioral Dermatitis is an inflammatory skin condition that appears as redness, bumps, and irritation around the mouth, nose, or eyes.

Common triggers include harsh skincare, fluoride, synthetic fragrance, thick occlusive creams, and over-cleansing.

Henua products that may support POD-prone skin:

• Nourishing Oil Cleanser – gentle, non-foaming, sulfate-free
• Miracle Vitamin Oil – calming, reduces redness & inflammation
• Microbiome Mask – supports barrier repair & microbiome balance

Our Nordic botanicals (birch sap, oat oil, lingonberry, sea buckthorn) help calm inflammation and strengthen the skin barrier.

During an active flare

Keep your routine extremely simple:
a gentle cleanser + lightweight moisturizer

Are oils recommended for Perioral Dermatitis (POD)?

Short answer:

Heavy, occlusive oils are not recommended during an active POD flare.

Light, non-occlusive, anti-inflammatory oils can be helpful once the skin has calmed.

Read our full blog post here

Are Henua products suitable for rosacea-prone skin?

Yes. Many Henua products are suitable for rosacea-prone and reactive skin, because our formulas are gentle, low-irritation, and rich in calming Nordic actives such as birch sap, oat oil, lingonberry, and sea buckthorn.

What is rosacea?

Rosacea is a sensitive skin condition that can cause redness, visible capillaries, flushing, and irritation. Managing it requires mild, fragrance-free, barrier-supportive skincare.

Henua products that may support rosacea-prone skin:

• Nourishing Oil Cleanser – gentle, non-stripping
• Miracle Vitamin Oil – soothing, anti-inflammatory oils
• Microbiome Mask – calms redness & strengthens the barrier
• Recharging Moisturizer – hydrating, lightweight, non-irritating
• Beautifying Toner – antioxidant-rich (best once skin is more stable)
  

Tips for rosacea care

• keep your routine simple
• avoid alcohol-based products, synthetic fragrance, harsh exfoliants
• avoid hot water & heat exposure
• choose gentle, barrier-focused skincare
  

Read our full rosacea blog post here

How should I layer Henua products?

Henua products are best layered from lightest to richest, following a simple yet highly effective Nordic skincare ritual designed to maximize absorption, hydration, and glow.

1. Toner

Light and fast-absorbing — prepares the skin, boosts hydration, and enhances the absorption of all products that follow.

2. Moisturizer

Provides essential nourishment, supports the skin barrier, and creates the ideal base for sealing in moisture.

3. Face Oil

Creates a soft occlusive layer that locks in hydration and prevents moisture loss, keeping the skin supple, protected, and radiant.

Because Henua formulas are waterless, highly concentrated, and filled with active Nordic ingredients, only a small amount is needed for visible results. This simple layering routine supports deep hydration, barrier strength, and a healthy Nordic glow — without heavy or complicated steps.

Can I mix Henua with other skincare brands?

Yes — Henua products are fully compatible with other clean skincare brands.

Because our formulas contain no fillers, no plain water, and no harsh synthetics, they layer easily and work well in both minimal and more advanced routines.

If your skin is sensitive, we always recommend introducing new products gradually so your skin can adjust comfortably.

That said, many people find that they naturally need fewer products once they switch to Henua.

Our products are designed to give your skin everything it truly needs — so while you can mix and match, you may discover that you simply don’t need much else.

Can I use Henua products daily?

Yes. All Henua products are designed for daily use, even for sensitive skin.

Can I use Henua morning and night?

Yes. Most products can be used both morning and evening.

For very sensitive skin, start slowly and increase frequency as your skin adjusts.

How long does one Henua product last?

Because Henua formulas are waterless and highly concentrated, a little goes a very long way.

On average, one full-size product lasts:

• 1–3 months with daily use
• 3–6 months if used once per day
  

Usage may vary depending on your routine and skin needs.

Are Henua products suitable for people with allergies?

Henua products are formulated to be gentle, safe, and suitable for sensitive skin, but anyone with allergies should always review ingredient lists carefully — especially if you have known sensitivities.

Birch pollen allergy vs birch sap

We use birch sap, not birch pollen.

These are different substances, and birch sap is generally well tolerated.

We have not received reports of allergic reactions related to birch sap, but individual sensitivities can vary.

For safety, we always recommend doing a patch test before first use.

Nut allergies

Some Henua products contain plant oils derived from nuts, such as sweet almond oil.

Although we have not received allergy reports related to these ingredients, people with nut allergies should be cautious and review the INCI list closely.

When in doubt, perform a patch test or consult with your healthcare provider.

Our commitment to transparency

We make it easy to evaluate our formulas by:

• listing all ingredients clearly in English
• showing the percentage of natural and organic content
• sharing full INCI lists both online and on every package

Are Henua products fragrance-free?

Henua products do not contain synthetic fragrances, artificial perfumes, or added colors.

Any scent in our products comes naturally from the botanical ingredients themselves.

Do Henua products contain essential oils?

Only one product in our collection contains an essential oil:

Recharging Moisturizer

This formula includes a small amount of sweet orange essential oil — chosen specifically for its holistic, mood-lifting aromatic benefits.

The level is gentle, skin-safe, and aligned with our Nordic wellness philosophy.

All other Henua products

• contain no essential oils
• rely solely on the natural aroma of the ingredients
• are suitable for sensitive or reactive skin

We also avoid harsh allergens, unnecessary aromatic compounds, and anything that could irritate delicate or compromised skin.

Henua’s approach is simple:

pure, clean, transparent formulations without synthetic perfume or artificial colorants — ever.

Are your products gluten-free?

Yes — all Henua products are naturally gluten-free.

We do not use gluten-containing ingredients such as wheat, barley, or rye in any of our formulations.

However, as with all skincare, people with severe gluten sensitivities or celiac disease should remember that:

• skincare is not ingested, and therefore gluten is generally not a concern

but skin-contact sensitivities vary individually.

Does oat oil contain gluten?
Is it safe for people with gluten sensitivities?

Yes — oat oil is naturally gluten-free.

The gluten protein found in oats (called avenin) is water-soluble, and it is not present in the oil, because oils do not contain proteins.

The oat oil used in Henua products is made from the lipid (fat) part of the oat, not the protein-containing fraction.

This means:

Oat oil does not contain gluten

Oat oil cannot trigger gluten-related reactions when used on the skin

Oat oil is considered safe even for people with celiac disease or gluten intolerance

However, as with any botanical ingredient, individual skin sensitivities may vary.

If you know you are highly reactive to oats on the skin, we recommend doing a patch test before use.

Are Henua products non-comedogenic?

Yes — Henua products are non-comedogenic.

All the botanical oils we use have a low comedogenic rating, which means they are unlikely to clog pores or contribute to breakouts.

Our formulas absorb beautifully into the skin and support the barrier without leaving a heavy film on the skin.

As always, individual skin responses vary, but our ingredient philosophy focuses on clean, breathable, pore-friendly formulations.

Waterless Beauty — powerful for the skin, essential for the planet

At Henua, we do not use plain water in any of our formulations.

This choice is both ecological and performance-driven — and it is one of the reasons our skincare is exceptionally effective.

Good for the planet

According to WWF, nearly two-thirds of the world's population will face water scarcity in the near future. We believe the beauty industry must address this responsibility. By removing water from our formulas, we significantly reduce unnecessary water consumption in cosmetics.

Good for your skin

Replacing water with highly concentrated botanical liquids means every drop in our formulas is active and beneficial.

Instead of filler water, we use:

Finnish birch sap — rich in vitamins, minerals, amino acids & antioxidants
rose water — soothing, hydrating, balancing
other nutrient-dense Nordic plant liquids
These natural actives deliver superior hydration, antioxidant protection, and visible radiance—without dilution.

More potency, fewer products

Because our bases are naturally bioactive (not plain water), our formulas become:

• more concentrated
• more nutrient-rich
• more effective in smaller amounts
• better absorbed by the skin
• ideal for sensitive or reactive skin
  

This aligns with our Nordic less-is-more philosophy: fewer products, higher quality ingredients, stronger results.

All Henua glass bottles are 100% recyclable.

Simply remove the cap, spray, or pump, rinse the bottle, and place the glass into recycling.

Our secondary packaging is made from recycled cardboard, and can be recycled again — closing the loop with minimal environmental impact.

We avoid plastic wherever possible

We carefully select packaging components to minimize plastic use.

When plastic is unavoidable (such as pumps or droppers), we choose the smallest and most functional options, ensuring the majority of our packaging remains recyclable.

We reuse before we recycle

We as a company reuse all clean packaging materials whenever possible — including boxes, fillers, and protective wraps — to reduce waste and extend the lifespan of materials already in circulation.

We recycle as a company

Henua maintains strict internal recycling practices for:

cardboard
glass
plastic
paper
production waste

This means sustainability is not only part of our products — it is part of our daily operations and company culture.

All Henua products undergo:

• dermatologist testing
• safety assessments
• stability and preservation testing
  

This ensures our formulations remain gentle, safe, and effective — even for sensitive skin.

Henua products carry the Ecocert COSMOS Organic certification, the world’s leading and most respected organic cosmetic standard.

Ecocert ensures that:

• ingredients come from renewable, traceable sources
• formulations avoid GMOs and synthetics
• manufacturing follows environmentally responsible processes
• packaging meets recyclable or biodegradable criteria
  

COSMOS-standard AISBL — founded by Soil Association (UK), Ecocert (FR), Cosmebio (FR), BDIH (DE), and AIAB/ICEA (IT) — oversees organic and ecological certification across more than 45 countries.

To be COSMOS ORGANIC certified:

A product must contain at least:

• 95% organic plant ingredients
• 20% organic ingredients in the total formula (10% in rinse-off products)
  

This guarantees true organic purity — not greenwashing.

CRUELTY-FREE & VEGAN

All Henua products are 100% cruelty-free and 100% vegan.

We never test on animals, nor do we use animal-derived ingredients.

Henua proudly carries Finland’s Key Flag Symbol (Avainlippu), awarded to products with:

• at least 80% domestic content
• Finnish manufacturing
• Finnish ownership
• company leadership and headquarters located in Finland
  

How long do Henua products last once opened?

Henua products typically last 6–12 months after opening, depending on the formula. Although we do not use plain water, our products contain birch sap and other active botanical liquids, which means proper preservation is essential for safety.

We use only Ecocert-approved preservative systems to ensure that every formula remains safe, stable, and effective throughout its use — even for sensitive skin.

Our bottles are also designed to be airtight, helping protect the product from contamination, oxidation, and unnecessary air exposure. This keeps the formula fresher and maintains maximum potency over time.

You can find the exact PAO (Period After Opening) symbol on each product — look for the small open jar icon such as 6M or 12M.

Do I get samples with my order?

Yes — we always try to include a complimentary sample with your order.

Whenever possible, we select a sample of a product you haven’t tried yet.

Please note:
Samples are produced in limited batches, so availability may vary.

Do you offer international shipping?

Yes — we ship worldwide.

If shipping options for your country do not appear at checkout, please email us at info@henua.fi, and we will assist you directly.

Shipping to the USA — what should U.S. customers know?

Due to recent changes in U.S. de minimis regulations, shipping costs and handling fees have increased.

Current information:

• Shipping rate to the U.S.: 69 €
• Additional customs duties and state taxes may apply
• All goods may be subject to processing fees regardless of order value
  

For skincare & cosmetics (HS code 33049900), duty rates are typically low or zero, but additional fees depend on:

• shipping method
• state of residence
• customs handling
  

We recommend checking your local U.S. customs guidelines to avoid surprises upon delivery.

Shipping to the UK, Norway & Switzerland — are there extra fees?

Yes. These countries may apply:

• customs duties
• import taxes
• clearance fees
  

These charges are not controlled by Henua and must be paid by the recipient.

Delivery times

We aim to dispatch orders within 24 hours on weekdays.

Delivery may take longer during:

• peak seasons
• payment authorization delays
• customs inspections
• postal strikes
• import processing in your country
  

Important notes:

• Customs delays are outside our control, and refunds cannot be issued for such delays.
• Some shipments may require a signature upon delivery.
• Unclaimed packages returned to us will incur redelivery fees.

Taxes & Duties — will I need to pay additional fees?

Depending on your country, customs duties, VAT, and import taxes may apply.

These fees must be paid by the recipient.
Henua is not responsible for:

• informing customers of local charges
• reimbursing duties or import taxes
  

We recommend checking your country's customs policies before placing an order.

What is your return policy?

You may return your order within 14 days of delivery.
Refunds or exchanges cannot be issued after this period.

Returns must meet the following criteria:

• unopened
• unused
• in original condition
• inoriginal packaging
• Outlet items are final sale and cannot be returned.

Products purchased through retailers (not through henuaofficial.com) must be returned to the retailer directly.

Customer is responsible for:

• return shipping
• customs fees
• taxes (these are non-refundable)

Refunds are usually processed within 3 business days after we receive your return, but payment processor timelines may extend up to 30 days.

To start a return, please email:
info@henua.fi

Include your receipt or order confirmation.