Our Story

The word Henua comes from deep within Finnish folklore and represents a feeling of well-being, happiness, and true enjoyment. Inspired by this blissful concept, we set out to create a skincare line so pure, balanced, and luxurious that it would help you experience a Henua moment every single day.

Our journey began when our founder, Jenni, began noticing her skin reacting to some synthetic and lab-made ingredients in the products she had been using for years. What was meant to nourish and bring enjoyment instead became a struggle to find products that were truly gentle and effective. Even with over 15 years of experience in the cosmetics industry, Jenni had never paid as close attention to the ingredients in her products as she did then.

Determined to make a change, Jenni, who already had a degree in cosmetology, decided to expand her knowledge by studying organic skincare. It was during this time that the idea for Henua was born: to create a skincare line that was pure, natural, and effective, made with only the active ingredients needed, and luxurious with only the finest components.

Having grown up in Finland, Jenni was no stranger to the powerful botanicals found in Finnish nature. She and her sister Anu grew up watching their grandmother gather berries and herbs from the pristine Finnish forests, using them for everything from food to remedies. The natural gifts of the land had always been an integral part of their lives.

Anu, with her business expertise and entrepreneurial spirit, saw the potential to bring these powerful Nordic ingredients into the skincare world. She was determined to create a brand that would not only honor Finnish nature but set a new standard for Scandinavian luxury skincare.

Together, Jenni and Anu worked to find the best manufacturers and designers in Finland to help turn their vision into reality. Today, every Henua product is carefully crafted in Etelä-Pohjanmaa, Finland, with the highest quality natural ingredients. Each batch is made with the utmost care, and every product is blessed during production to ensure it carries the energy of well-being, healing, and love.

And so, Henua was born—out of a deep commitment to creating the best skincare possible, with a genuine connection to their Finnish roots, and an honest approach to what goes into each product.

Nothing more, but more than enough.